The New City Initiative (NCI) is a think tank comprised of 52 leading independent asset management firms from the UK and the Continent, managing approximately £400 billion and employing several thousand people.

NCI offers an independent, expert voice in the debate over the future of financial regulation. As a small firm we were a little daunted to be approached by the Executive Director (through a recommendation), yet we quickly forged a solid trusting relationship and were able to lend our expertise in creating a simple memorable brand conveyed through a clean, simple looking website with ultra sophisticated functionality (a secure members area, including a forum with numerous permissions settings). Our involvement continues to include occasional additions to the website, design of marketing and event materials and art direction of photography. It could be said that… we have shot politicians.*


*It should also be said that we have to pass rigorous checks to carry out this level of work, and knowledge of security protocol is paramount. (Just worth bearing in mind if you approach a well-known politician wielding a black metal object).

  • Wayne has taken the time to really understand the Norland brand and this has been reflected in the creative approach to our projects.

    Norland College

  • Thank you for so expertly guiding us through the process and explaining each step along the way.

    University of Cambridge

  • You have exceeded our expectations... you instantly connected with our brand, even more importantly you have helped us move it a long way forward.


  • I’ve facilitated and been involved in a lot of these type of sessions and without doubt yours was one of the most creative I have seen and been involved in. Thank you for a great couple of days.

    Lee Mears

  • A huge thanks for driving us so far on this fantastic, amazing, wonderful journey.