Headlamp Associates helps leaders find direction and wellbeing, providing confidential support to leaders who are making important decisions or wrestling with leadership challenges.

We were tasked with creating a memorable brand that was rooted in personal meaning to the client as well as containing the ingredients needed to appeal to the right audience.

The first creative challenge was to respectfully (and bravely) suggest that the client’s already established and successful company name, “Den of Lions Ltd”, was not necessarily in harmony with the purpose of the new brand as understood from our very comprehensive brief (we do receive proper briefs from time to time!). The client was extremely supportive of our creative and scientific approach to developing a memorable name and compelling brand proposition. Using our point-scoring system and some simple logo recall testing, we were able to create an inspiring fresh new brand with a little twist of clever that our client is extremely proud to promote.

Sometimes, even leaders of leaders need direction.

  • Wayne has taken the time to really understand the Norland brand and this has been reflected in the creative approach to our projects.

    Norland College

  • Thank you for so expertly guiding us through the process and explaining each step along the way.

    University of Cambridge

  • You have exceeded our expectations... you instantly connected with our brand, even more importantly you have helped us move it a long way forward.


  • I’ve facilitated and been involved in a lot of these type of sessions and without doubt yours was one of the most creative I have seen and been involved in. Thank you for a great couple of days.

    Lee Mears

  • A huge thanks for driving us so far on this fantastic, amazing, wonderful journey.