Passion 4 Projects provides a range of business support services and needed a non-corporate-looking and unique promotional video for their website. We were brought in to this project by Simon Tyler of Highlight Media (a local filmmaker) to sketch, story board and animate the concept. The client had no “typical client” as such and so choosing a literal example would have excluded many of the other services they offer. Therefore a more abstract approach was needed to illustrate (literally) the business proposition.