T-Cup Ltd is a true example of ‘tech for good’ offering individuals and organisations a framework for wellbeing.

Following a (“totally awesome”) meet-the-team day, surfing at The Wave in Bristol, we ran a fun Imaginnovation workshop (complete with the famous ‘hoop of permission’, props, games and creating jamming) to explore the potential for developing the brand, telling the story differently and making what the client already had more engaging.

The outcomes were both unexpected and powerful. Once we had consolidated, documented and shared the outputs from our discovery day, we landed on a series of new product ideas, some epic brand extensions and opportunities to tap into a whole world of new audiences.

The resulting work included brand strategy, brand design, illustration for brand assets, new website design and UX for the key product app, as well as marketing collateral and brand sizzle videos.

As a result of great chemistry with the team and some strong overlapping values, Wayne is now an investor with T-Cup and the exciting collaboration continues…


  • Wayne has taken the time to really understand the Norland brand and this has been reflected in the creative approach to our projects.

    Norland College

  • Thank you for so expertly guiding us through the process and explaining each step along the way.

    University of Cambridge

  • You have exceeded our expectations... you instantly connected with our brand, even more importantly you have helped us move it a long way forward.


  • I’ve facilitated and been involved in a lot of these type of sessions and without doubt yours was one of the most creative I have seen and been involved in. Thank you for a great couple of days.

    Lee Mears

  • A huge thanks for driving us so far on this fantastic, amazing, wonderful journey.