Made in Finland, ScreenSavior™ offers the highest levels of protection, durability, and touch sensitivity for device screens.
ScreenSavior™ is one of Optitune’s nano-technology products and is created from extremely strong, chemically tempered, ultra-thin glass combined with a specially formulated hard, abrasion resistant and easy clean Nano coating.
We were asked to advise on the product name, and then align the brand identity with the overall Optitune brand (existing client). We’re very excited to have created a series of engaging commercials for the product launch in early 2016.
During filming we used high speed cameras and macro lenses to capture details and beauty that we would normally miss each day. We’ve also used sounds as textures to create a unique and captivating soundscape and to demonstrate the wear and tear during a day-in-the-life of a device screen. The project has been a wonderful opportunity for brand storytelling and linking macroscopic scientific engineering with full size everyday life.