The New City Initiative (NCI) is a think tank comprised of 52 leading independent asset management firms from the UK and the Continent, managing approximately £400 billion and employing several thousand people.

NCI offers an independent, expert voice in the debate over the future of financial regulation. As a small firm we were a little daunted to be approached by the Executive Director (through a recommendation), yet we quickly forged a solid trusting relationship and were able to lend our expertise in creating a simple memorable brand conveyed through a clean, simple looking website with ultra sophisticated functionality (a secure members area, including a forum with numerous permissions settings). Our involvement continues to include occasional additions to the website, design of marketing and event materials and art direction of photography. It could be said that… we have shot politicians.*


*It should also be said that we have to pass rigorous checks to carry out this level of work, and knowledge of security protocol is paramount. (Just worth bearing in mind if you approach a well-known politician wielding a black metal object).

  • Wayne has taken the time to really understand the Norland brand and this has been reflected in their creative approach to our projects.

    Abby Searle, Marketing Coordinator, Norland College

  • You have exceeded my expectations, somehow you instantly connected with our brand, even more importantly you have helped us move it a long way forward.

    Dan Crosby, Senior VP Sales and Marketing, Optitune

  • A huge thanks for driving us so far on this fantastic, amazing, wonderful journey.

    Peter Wordley, CEO, CloudHeroes

  • Well done – I LOVE it! I think you've done an excellent job with this and I think it really reflects the brief I gave you and the business I'm trying to develop.

    Danny Morris, Headlamp Associates

  • Totally unflappable, always highly professional and always, always prepared to go the extra inch/mile to achieve the desired outcome.

    Caroline Kay-Mouat, Director, Alderney Performing Arts Festival