Made by Dan.
Dan Cossins is a former international sprinter who has spent the last 8 years transferring the passion he needed to achieve at the highest level, into other athletes. Through many hours of coaching and education, he has become an expert in the application of speed and strength training techniques and has shaped the careers of ambitious athletes in many different sports.
We were thrilled to be approached by Dan to create a strong brand identity that had the feel of a major sports brand, and referenced his 4 x 400m Commonwealth Games success. Through brand design, art directed photography and a simple memorable website, we have assisted Dan to build on his industry reputation and secure a position as a TeamGB Coach for the u20 ‘sprints and relays’ team. One of Dan’s many successful athletes are Danny Talbot, who in 2012 achieved his dream of competing at the Olympic Games as part of the Great Britain 4 x 100m team.
Dan’s website is a fine example of how a brand can be made memorable using iconic photography and strong colours.