Made by Dan.

Dan Cossins is a former international sprinter who has spent the last 8 years transferring the passion he needed to achieve at the highest level, into other athletes. Through many hours of coaching and education, he has become an expert in the application of speed and strength training techniques and has shaped the careers of ambitious athletes in many different sports.

We were thrilled to be approached by Dan to create a strong brand identity that had the feel of a major sports brand, and referenced his 4 x 400m Commonwealth Games success. Through brand design, art directed photography and a simple memorable website, we have assisted Dan to build on his industry reputation and secure a position as a TeamGB Coach for the u20 ‘sprints and relays’ team. One of Dan’s many successful athletes are Danny Talbot, who in 2012 achieved his dream of competing at the Olympic Games as part of the Great Britain 4 x 100m team.

Dan’s website is a fine example of how a brand can be made memorable using iconic photography and strong colours.

  • Wayne has taken the time to really understand the Norland brand and this has been reflected in the creative approach to our projects.

    Norland College

  • Thank you for so expertly guiding us through the process and explaining each step along the way.

    University of Cambridge

  • You have exceeded our expectations... you instantly connected with our brand, even more importantly you have helped us move it a long way forward.


  • I’ve facilitated and been involved in a lot of these type of sessions and without doubt yours was one of the most creative I have seen and been involved in. Thank you for a great couple of days.

    Lee Mears

  • A huge thanks for driving us so far on this fantastic, amazing, wonderful journey.