We were asked by Connie at The Bath Dog Company (TBDC) to help create an established, friendly looking brand identity that referenced both Dog Training and the business catchment area of Bath. We began by highlighting the differentiators with this business in contrast to others (revealed future growth opportunities) as well as clarifying fundamental brand values.
Based on the principle that ‘dogs cannot learn without being taught’ TBDC take a holistic approach to dog training: behaviours and training problems are assessed by taking into consideration factors such as environmental and emotional influences, breed specific characteristics and lack of needed motivation. Using phrases such as “training by example” and “walk the walk” the client is well equipped to demonstrate that successful dog trainers focus not simply on the beloved pets, but also the owners themselves to ensure sustained training results.
We are due to start work with the client very soon on a range of luxury TBDC branded products and doggie treats.